Benefits of white label website accessibility solutions for your business

We may find it astounding to know that one out of 5 American are suffering from some kind of disability. Naturally they find it difficult to gain equal access to the online world. White label web accessibility solutions is an honest effort to create an environment; a more inclusive society that won’t have any barriers that restrict any person’s access to websites of any job portal, housing society or any business’s online advertisement portal.

Now, what is Web accessibility to the websites?

Web accessibility which is otherwise known as digital accessibility is the ability for a website to be accessible to even those who suffer from disabilities that affect their vision, hearing, cognition, and/or motor functions.

What are the assistive technology tools?

To make a website accessible to all, there are several kinds of assistive technology tools that make it easier to navigate a website and gain access to its content. Some of the tools used are screen readers, trackpads, eye tracking tools, alternative keyboards, screen magnifiers etc. These assistive tools help a disabled person to gain access to the website that till date was a challenge to them.

Importance of web accessibility solutions from sheer business perspective

· The Americans with Disabilities Act (ADA) instituted in the year 1990 has become a law that makes it mandatory for every establishment- commercial organizations, government organizations or even non-profit organizations- to offer equal access to your website for all. So, if you want to offer a website to your client, then you must associate with a reputed white label website accessibility service provider to present a website that is accessible to all.

· If you offer accessible websites to your clients, you are actually providing a better user experience not only for the disabled but for every single American.

· If we consider the size of the disabled community in the US, it is clear that ignoring this huge demographic would be a big mistake from a business perspective. Your client with an accessible website will clearly be in a highly advantageous position to his rival who doesn’t. Features such as adding transcripts and closed captions, support for mobile devices, and site design will be beneficial for all users regardless of any disability.

· If we just go by the numbers, inaccessible sites exclude around 15–20% of potential clients. Conversely, if you provide a website that is accessible, you are actually helping him broaden his market penetration.

· Having an accessible website will silently announce to the outer world that your client’s business is inclusive and attentive to all customers. This practice will endorse the quality of your client’s brand and will most likely attract customers and partners who want to be part of a good culture. On the contrary, a lack of accessibility can badly tarnish a brand’s reputation.

· People with disabilities are generally associated with different organizations. So, your client will enjoy free marketing among those organizations which will further increase his business’s reach.

· Quite a few surveys rightly pointed out that making one’s website accessible has proved to be the best SEO practices that nearly all digital marketers agree on. So, in a nutshell, an accessible website will help your client to have improved SEO ranking.

Conclusion

You don’t need to be too concerned about the prospect of accessible websites in the US. At Umbrellaus, our team of technicians in consultation with our web development team have developed one of the leading white label web accessibility solutions that have made a name with the brand of website that is literally accessible to most Americans. With us, you can custom brand our program, can add your own logo, ensure the look and feel of your website is aligned with your brand and make a positive difference by providing critical accessibility features to your clients. We work with best of breed providers in full transparency with our members. We meticulously select high-quality, tested, well-known, partners so you’ll be secure in the quality of service you provide to your clients